YouTube and Google Video have taken the internet by storm, and you can cash in on this phenomenon to generate mountains of free traffic for your sales page.
Many internet marketers are put off using video to generate traffic because of fear of the perceived technical difficulties. However, if you can click a mouse, you can make a video, you don’t even need a camera!
CamStudio software will create a video of whatever is on your computer screen. Viewers won’t see you, or your hands, but they will see your mouse moving around the screen and whatever you type. CamStudio is a piece of free software that you can download from the internet.
The videos you can create using CamStudio are only limited by your imagination. I’ve created videos of some of the articles I’ve written. I created slides of my subheadlines and showed them on the screen as I read through the article, which I used as a script. It took me about 40 minutes to make and at the end of it I had a 9 minute video.
You can’t include any links for viewers to click on, but if you have a simple url that’s easy to remember you can include that on the slides (every one so that you get maximum exposure) so that viewers will see it as they watch your video.
Having your url on a video then distributing it to the video Web 2.0 sites is imitating Nike and Adidas and other companies that sponsor sporting events. There’s big money spent by companies trying to get their logos and branding onto television through sporting sponsorship. And that’s what you’re trying to do, get your ‘branding’ out to as many people as you can and hopefully the result is that you’ll get interested people visiting your sales page.
Search engines love video! If you create a video around a keyword or phrase in your niche you are very likely to get highly ranked in the search engines. Google has recently begun including Google Video in the main search results. This is really good for internet marketers who have niche related videos. Not only do Google include the listing in their search results, but they include a thumbnail of the video itself!
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Imagine for a second that a member of your target market has done a search on Google for a keyword you’ve targeted with a video… Halfway down the first page there’s a box with a picture in it, it catches the surfer’s eye and they click on it. You’ve just beaten out all those sites that were ranked in the top 6 on Google, without even having to get the top spot.
The surfer hasn’t gotten to your site yet, but you’ve got your information and your website url in front of them, so you’re one step ahead of those other sites on the search engine page of results.
YouTube is so popular that in countries where it’s banned (and I currently live in one of them!) internet surfers are using proxy servers like HideMyBox to reach it.
Video may well be the future of traffic generation. If you’re not using video to capture traffic and send it to your sales page, consider starting. It’s a piece of cake to make a video and the results are over the top!
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Generating Traffic to your Sales Page Using Web 2 Video